Chassis® Launches Ice Powder

Premium Men's Grooming Line, Chassis® Launches Ice Powder

Chassis, the first and only premium men’s grooming line specifically engineered for down there, announces the launch of an all-new product, Chassis Ice Premium Powder. This revolutionary product features 4 times the cooling effect compared to the brand’s best-selling Chassis Premium Powder.

“We are thrilled to bring Chassis Ice to the marketplace. We’re constantly asking our valued customers for feedback and new ideas,” says Ben Wieder, Vice-President of Marketing for Chassis. “Although our original men’s body powder does contain a small amount of cooling action, some customers were requesting something stronger and more intense. By working with our talented chemists, we were able to develop a new product with long-lasting coolness that doesn’t burn or smell medicinal.”

Chassis Ice Premium Powder is now available in the United States through its e-commerce site,, as well as International distribution is also available from its website, and is expected to be available on global marketplaces by the end of 2018.

The revolutionary Chassis collection consists of superior formulations that work together to keep men fresh, dry and friction-free. Created with all men in mind, the Chassis line is composed of powerful products including Premium Powder (both scented and unscented), 5-in-1 Shower Primer, Restoration Cream, and all-new Chassis Ice Premium Powder.

About Chassis®
Chassis was created to address a critical void in the men’s grooming marketplace. The first and only premium line specifically engineered for better performance down there, Chassis boasts a targeted portfolio of advanced products to keep men fresh, dry and friction-free, even during the most extreme situations. This cutting-edge collection uses only the safest and highest quality ingredients including its proprietary Power Extract Blend. Chassis is free of problematic ingredients such as Talc, Aluminum, Parabens and Menthol. The entire product line is available in the US on,, and Customers in the UK, Germany, France, Canada and Japan can now find it on their nations’ Amazon sites.

For more information and to view Chassis on social media please visit: